Marketing Abomination
Is there a word that describes the utter sickness you feel when you encounter the ultimate bastardization of a project that you had once held dear? I'm specifically referring to Nike's new Chalkbot, a "graffiti" writing robot that they've recently unleashed on the streets of France for the purpose of inspiring cancer survivors and Tour de France riders and, perhaps most importantly, selling shoes and other Nike type stuff®.
From the CNN piece:
Not only is Lance Armstrong posting to Twitter from the race, but a Chalkbot -- a robot that writes in water-soluble paint -- is scribing messages onto the road, offering inspiration to the competitors and to cancer survivors.
The Chalkbot takes input from text messages and Twitter posts sent by the public. The robot, a tractor-like device that's pulled around by a truck, then paints those messages in large yellow letters along the Tour de France course.
The letters face the riders so they can read them on their journey during the grueling annual race, which ends July 26 in Paris. Nathan Martin, CEO of Deeplocal, a mobile software company in Pittsburgh, Pennsylvania, helped design the robot as part of an ad campaign for Nike.
You can experience the full glory of Chalkbot at Nike's website, or by watching this video:
To understand my distaste for Chalkbot, you must understand that I first encountered this notion within a very different context, for me, a much more palatable context, observe:
StreetWriter was developed by the Institute for Applied Autonomy to protest the militarization of robotics and to advocate for public ownership of public spaces. This is simply rogue commercialization of a public/open-source project. You can read more about the GraffitiWriter and StreetWriter projects and view many videos of these projects in action here.
The Institute of Applied Autonomy has issued a press release regarding Chalkbot, you can read it here.
TrackBack URI for this entry
Subscribe to this comment's feed
wholesale wedding gown
wholesale wedding dresses
wholesale wedding gowns
strapless wedding gowns
modest wedding gowns
plus size wedding gowns
cheap wedding gowns
sexy wedding gowns
simple wedding gowns
celebrity wedding gowns
vintage wedding gowns
A-Line wedding gowns
There are two different types ofwholesale bridesmaid Dress you can buy, they are called the Bridesmaid Dresses and
Bridesmaid Dress
. Each corset has positives and negatives for women. If you are a women with a different sizes on the Cheap Bridesmaid Dress than the bottom a two piece Long Bridesmaid Dresses will satisfy your needs. If you do opt for a two piece Short Bridesmaid Dresses, you should consider buying different Black Bridesmaid Dresses as to fit your body shape. Waist line Casual Bridesmaid Dresses is usually found on a two piece corset not on a one Junior Bridesmaid Dresses.If you want an easy managed corset then you should consider the once Modest Bridesmaid Dressescorset which comes with aSimple Bridesmaid Dresses down the back allowing the bride to Chiffon Bridesmaid Dresses in and out of her dress as she Mermaid Bridesmaid Dresses. Also if you are on a budget, a one piece is cheaper than a two piece Wholesale Bridesmaid Dresses.Do you want to look modest on your Plus Size Bridesmaid Dresses wedding day? How can i find awedding dresses? This article will solve all of your problems, wedding dress will outline the right cut for you, how the discount wedding dresses should look, the color of the beach wedding dresse and an alternative option if nothing fits yourvintage wedding dresses style. How hard will it be for me to find amodest wedding dresses ? That is all down to you, simple wedding dresses can be a very difficult to find if you do not plan what sort of romantic wedding dresses you are looking for. If you go to buy a colorful bridal gowns without a plan, certain things might put you off, like the colour, the length, the plus size wedding dresses sleeves etc, in the next few paragraphs we short wedding dresses will try to help you. One thing to be extremely careful of, is traditional a-line/princess wedding dress can look like aball gown wedding dresses, so be careful when choosing.You may think that finding aempire waist wedding dresses would be hard in today’s market due to the of the overwhelming supply ofmermaid wedding dresses. This is a common to think column wedding dress but it is not true, if you can’t find thestrapless wedding dressesyou are looking for but you find a tea length wedding dresses one which you would like customized, ask the spring wedding dresses tailor and see if s/he can do summer wedding dresses for you. The reason why I say, find a strapless gown because fall wedding dresses is allot easier to alter then taking the sleeves off a sleeved winter wedding dresses.
I got an maternity wedding dresses engagement ring for Christmas. My boyfriend and I had been dating for almost a year and both felt the time was right to join our lives together maternity wedding dresses in holy wholesale prom dress matrimony. htmlThe month of January was spent planning our perfect Alabama June wedding. My mother, two sisters and I went to Huntsville, the closest town wholesale prom dress wholesale prom dress with a selection of bridal shops, to buy the gown that maternity wedding dresseswould play the leading role on my special wholesale prom dress occasion.We had a wonderful time just being together and sharing silly jokes, but the day soon turned serious by afternoon: still no sign of the dress of my dreams. Both sisters were ready to give up and try another maternity wedding dresses day in another town, but I coerced them into one more bcoutique.I had a good feeling as we entered the shop filled with the scent of fresh wholesale prom dress flowers. The elderly clerk showed us several beautiful gowns in my size and price range, but none were right. As I opened the door to leave, the desperate shop owner announced she had one more dress in the
maternity wedding dresses back that was expensive and not even my size, but wholesale prom dress perhaps I might want to look at it anyway. When she brought it out, I squealed in delight.
http://www.handbags-onsale.com
There are two different types ofwholesale bridesmaid Dress you can buy, they are called the Bridesmaid Dresses and
Bridesmaid Dress
. Each corset has positives and negatives for women. If you are a women with a different sizes on the Cheap Bridesmaid Dress than the bottom a two piece Long Bridesmaid Dresses will satisfy your needs. If you do opt for a two piece Short Bridesmaid Dresses, you should consider buying different Black Bridesmaid Dresses as to fit your body shape. Waist line Casual Bridesmaid Dresses is usually found on a two piece corset not on a one Junior Bridesmaid Dresses.If you want an easy managed corset then you should consider the once Modest Bridesmaid Dressescorset which comes with aSimple Bridesmaid Dresses down the back allowing the bride to Chiffon Bridesmaid Dresses in and out of her dress as she Mermaid Bridesmaid Dresses. Also if you are on a budget, a one piece is cheaper than a two piece Wholesale Bridesmaid Dresses.Do you want to look modest on your Plus Size Bridesmaid Dresses wedding day? How can i find awedding dresses? This article will solve all of your problems, wedding dress will outline the right cut for you, how the discount wedding dresses should look, the color of the beach wedding dresse and an alternative option if nothing fits yourvintage wedding dresses style. How hard will it be for me to find amodest wedding dresses ? That is all down to you, simple wedding dresses can be a very difficult to find if you do not plan what sort of romantic wedding dresses you are looking for. If you go to buy a colorful bridal gowns without a plan, certain things might put you off, like the colour, the length, the plus size wedding dresses sleeves etc, in the next few paragraphs we short wedding dresses will try to help you. One thing to be extremely careful of, is traditional a-line/princess wedding dress can look like aball gown wedding dresses, so be careful when choosing.You may think that finding aempire waist wedding dresses would be hard in today’s market due to the of the overwhelming supply ofmermaid wedding dresses. This is a common to think column wedding dress but it is not true, if you can’t find thestrapless wedding dressesyou are looking for but you find a tea length wedding dresses one which you would like customized, ask the spring wedding dresses tailor and see if s/he can do summer wedding dresses for you. The reason why I say, find a strapless gown because fall wedding dresses is allot easier to alter then taking the sleeves off a sleeved winter wedding dresses.